The main idea was to create something that brings all the attention to the product, using less elements as possible and creating some connection with the target public at the same time. The web element also refers to the grip of the shoe and his wild nature, bringing a personification to the product. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip.
The Majestic Watch is the greatest project design developed by Andre Caputo. This brings in itself the essence of his personal brand that gather magic, fantasy and wonderful feelings. It brings together elements such as vintage time, Christmas, fantasy, magic, candies, happiness, fun, entertainment, curiosity and passion. Each part of the watch was designed in such a way that it alluded to a certain element, past or feeling. We can even imagine that it only needs to snow inside the watch to make it magical and wonderful.
The Polyhedron stool is a 3d printed stool that has an interaction of a closing flower. Except for one CNC processed metal component, every part is made through the 3d printer, allowing individuals to produce and reproduce themselves within small amounts (leading to numerous variations). When a flower sets, its petals gather (twirling inside). The ends go up, and the height gets changed. As grabbing its head, rotating the upper part makes pillars move and escalates the stool. The four gears inside convert circular move vertically, making the pillar's end rise.
This elegant clothes hanger provides solutions to some of the biggest problems - the difficulty of inserting clothes with a narrow collar, the difficulty of hanging underwear and durability. The inspiration for the design came from the paper clip, which is continuous and durable, and the final shaping and choice of material was due to the solutions to these problems. The result is a great product that facilitates the daily life of the end user and also a nice accessory of a boutique store.
The main idea of the designer was bring through simple elements, such as rocks, the aspect of durability and resistance that the product needed, directly approaching its use and the customers lifestyle. The added crystals serve to bring a highlight to the main object, giving a mystical air arousing the curiosity of potential customers.
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